Privacy Policy
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Privacy Policy
Amity Adventure (Pty) Ltd
Last Updated: November 6, 2025
Your Privacy Matters
At Amity Adventure, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website or book our travel services.
1. Information We Collect
1.1 Personal Information
When you book a tour or use our services, we collect:
- Contact Details: Name, email address, phone number, postal address
- Identification: Passport number, date of birth, nationality (required for bookings)
- Payment Information: Credit card details, billing address (processed securely)
- Travel Preferences: Dietary requirements, accessibility needs, special requests
- Medical Information: Health conditions relevant to travel (if voluntarily provided)
- Emergency Contacts: Names and phone numbers of emergency contacts
1.2 Automatically Collected Information
When you visit our website, we automatically collect:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages viewed, time spent on site, links clicked
- Location Data: General geographic location based on IP address
- Cookies: Small data files stored on your device (see Cookies section)
1.3 Information from Third Parties
We may receive information from:
- Travel partners and service providers
- Payment processing companies
- Social media platforms (if you connect your account)
- Analytics providers
- Marketing partners
2. How We Use Your Information
We use your personal information for the following purposes:
2.1 To Provide Our Services
- Process and confirm your bookings
- Arrange tours, accommodation, transport, and activities
- Communicate with you about your trip
- Provide customer support
- Send booking confirmations and travel documents
2.2 To Improve Our Services
- Analyze website usage and customer preferences
- Conduct surveys and gather feedback
- Develop new products and services
- Improve website functionality and user experience
2.3 For Marketing and Communication
- Send newsletters and promotional offers (with your consent)
- Inform you about new tours and special deals
- Share travel tips and destination information
- Conduct targeted advertising campaigns
2.4 For Legal and Security Purposes
- Comply with legal obligations and regulations
- Prevent fraud and unauthorized transactions
- Protect the security of our website and systems
- Enforce our Terms and Conditions
- Respond to legal requests from authorities
2.5 With Your Consent
- For any other purpose with your explicit consent
- To use photos/videos for marketing (if you agree)
- To share testimonials and reviews
5. Data Security
We take the security of your personal information seriously and implement appropriate measures to protect it.
5.1 Security Measures
- Encryption: We use SSL/TLS encryption for data transmission
- Secure Servers: Data is stored on secure, password-protected servers
- Payment Security: PCI-DSS compliant payment processing
- Access Controls: Limited access to personal data on a need-to-know basis
- Regular Audits: Periodic security assessments and updates
- Employee Training: Staff trained on data protection practices
5.2 Your Responsibility
You can help protect your information by:
- Using strong, unique passwords for your account
- Not sharing your login credentials
- Logging out after using shared computers
- Keeping your contact information up to date
- Reporting any suspicious activity immediately
Important: While we implement strong security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you promptly if we become aware of any breach affecting your personal data.
6. Your Privacy Rights
You have the following rights regarding your personal information:
6.1 Access and Portability
- Right to Access: Request a copy of the personal data we hold about you
- Right to Portability: Receive your data in a structured, machine-readable format
6.2 Correction and Deletion
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal requirements)
6.3 Control and Objection
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Object: Object to processing for direct marketing purposes
- Right to Withdraw Consent: Withdraw consent for data processing at any time
6.4 How to Exercise Your Rights
To exercise any of these rights:
- Email us at privacy@amityadventure.com
- Contact us using the details in Section 9
- Update your account settings directly on our website
- Unsubscribe from marketing emails using the link in any email
We will respond to your request within 30 days. Some requests may require verification of your identity for security purposes.
7. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, regulatory, or contractual obligations
- Resolve disputes and enforce our agreements
- Maintain business records and financial reporting
Retention Periods
| Data Type | Retention Period |
|---|---|
| Booking and payment records | 7 years (accounting requirements) |
| Customer communications | 3 years after last interaction |
| Marketing consent records | Until consent is withdrawn |
| Website analytics data | 26 months |
| CCTV footage (if applicable) | 30 days |
After the retention period, we will securely delete or anonymize your personal information.
8. Children's Privacy
Our website and services are not directed to children under 18 years of age.
- We do not knowingly collect personal information from children under 18
- Bookings must be made by adults (18+)
- Children traveling must be included in an adult's booking
- Parents/guardians are responsible for providing children's information
If we discover we have collected information from a child under 18, we will delete it promptly. Please contact us if you believe we may have such information.
9. International Data Transfers
Amity Adventure operates internationally. Your personal information may be transferred to and processed in:
- South Africa (our primary location)
- India (our secondary office)
- Countries where our service providers are located
- Countries you are traveling to
We ensure appropriate safeguards are in place when transferring data internationally, including standard contractual clauses and adequacy decisions where applicable.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our business practices
- New legal or regulatory requirements
- Technological developments
- Improvements to our services
When we make changes:
- We will update the "Last Updated" date at the top
- Significant changes will be communicated via email
- Continued use of our services constitutes acceptance
- Previous versions will be available upon request
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
South Africa Office
Amity Adventure (Pty) Ltd
3, Socrates Way, Century City
Cape Town, South Africa
Phone: +27 78 471 4852
Email: info@amityadventure.com
India Office
Amity Adventure
B44 Royal City
Jaipur, India, 302012
Phone: +91 978 275 1890
Email: info@amityadventure.com
Privacy-Specific Inquiries
Email: privacy@amityadventure.com
For data protection and privacy-related questions, please use this dedicated email address.
Your Trust is Important to Us
By using our website and services, you acknowledge that you have read and understood this Privacy Policy. We are committed to transparency and protecting your personal information at every step of your journey with Amity Adventure.
Questions About Your Privacy?
We're here to help. Contact us anytime if you have concerns about your personal data or want to exercise your privacy rights.
Advertising & Third-Party Cookies
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